#MT DEW HARD SELTZER PLUS#

We are looking for a highly motivated, curious and thirsty individual who has an unmatched affinity for HARD MTN DEW Baja Blast – specifically pineapple, punch and mango flavors, the three newest additions to this summer’s limited-edition pack.

The Chief HARD Officer is a ridiculously bold, brave and badass HARD MTN DEW lover who adds significant value to our team by completing completely unnecessary and outrageous tasks in the name of HARD MTN DEW.

#MT DEW HARD SELTZER PLUS#

This newly created executive position will call one lucky fan up to the C-suite for a summer of intense roles and responsibilities, plus endless perks.īut this isn’t the average summer job slinging ice cream! As Chief HARD Officer, this new employee will be tasked with completing a series of extreme, Baja Blast-inspired activities to unlock the ultimate prize: the chance to try an exclusive, unreleased flavor of HARD MTN DEW Baja Blast. That’s right, HARD MTN DEW is hiring one lucky fan for the most coveted summer job to ever exist: HARD MTN DEW’s Chief HARD Officer. The brand is officially declaring this summer as the summer of HARD MTN DEW Baja Blast and is unlocking exclusive ways for fans to get in on the fun, including a once-in-a-lifetime opportunity to hold a coveted position on the team. And with just 100 calories per serving, zero sugar and no caffeine, HARD DEW Nation can keep the party going all summer long! Introducing the all-new HARD MTN DEW Baja Blast Pineapple, HARD MTN DEW Baja Blast Mango and HARD MTN DEW Baja Blast Punch, this pack is so ridiculously refreshing and bursting with tropical flavor it’s sure to transport fans to paradise. Just remember: Mountain Dew Mouth is destroying Appalachia’s teeth.Enter: the HARD MTN DEW Baja Blast Variety Pack®, a summertime exclusive 12-pack featuring fan favorite HARD MTN DEW Baja Blast, plus three new versions of Baja Blast deliciousness. Bide your time buy consuming any number of Mountain Dew products. Consumers should anticipate finding HARD MTN DEW on shelves in early 2022. This announcement comes at a time when Boston Beer is currently struggling to sell seltzer as the seltzer and beer markets soften. “The Boston Beer Company partnership combines two recognized leaders in our respective industries to address the changing tastes of drinkers and we are thrilled at the opportunity to create HARD MTN DEW that maintains the bold, citrus flavor fans know and expect.”Īs part of the business arrangement, Boston Beer will develop and produce HARD MTN DEW, and PepsiCo has set up a new entity to sell, deliver and merchandise the product. “For 80 years MTN DEW has challenged the status quo, bringing bold flavors and unmatched beverage innovation to millions of fans,” said Kirk Tanner, PepsiCo Beverages North America CEO. Of course, Mountain Dew is a soft drink that is enjoyed by adults, teenagers and children, but the press release assures us: “This new flavored malt beverage (FMB) will be marketed to adults of legal age and merchandized consistently with other alcohol beverages.” I definitely would not mistake the brand above for regular Mountain Dew products. I am unsure of its caffeine contents at this juncture, but the picture above is promoting zero sugar.

HARD MTN DEW will contain “bold flavors and distinctive branding,” according to the press release, all with an ABV of 5 percent. to produce HARD MTN DEW (all caps like that because it’s both hard and EXTREME). Not to be out boozed, PepsiCo is now teaming up with The Boston Beer Co. We’ll note that Coca-Cola actually briefly entered the wine business in the 1970s, but that is another story that you can skip to right over here. Coca-Cola has also been dabbling with alcoholic offerings in Asia, where it recently released Coca-Cola’s Lemon-Do in Japan, which is an alcoholic beverage known as a chūhai (or Chu-Hi).

Coca-Cola bought the Topo Chico brand in 2017 from its second-largest bottling partner in Latin America - Arca Continental. launched an alcoholic sparkling water, Topo Chico hard seltzer, in the United States with the help of Molson Coors Beverage Co. Hard soda is not new - falling into the flavored malt beverage category - but Coke and Pepsi getting into the booze game is relatively new.

Mt dew hard seltzer